We match U.S. CPG brands with elite, pre-vetted LATAM sales contractors — then actively manage performance so your revenue actually grows. Strategy + Talent + Management. All under one roof.
Emerging CPG brands in Florida are sitting on world-class products with no scalable sales infrastructure. Here's why hiring a traditional U.S. sales rep isn't the answer.
A full-time U.S. sales rep runs $70K–$110K/year before benefits, commissions, or management overhead.
Hiring cycles run 8–12 weeks. Brands lose retail windows and distributor meetings while searching.
Most U.S. reps work commission-only structures that incentivize volume over brand-building — wrong for early-stage products.
Founders can't source, vet, onboard, AND manage a sales force while running operations. Something breaks.
Colombia, Mexico, Argentina, and Brazil produce world-class bilingual sales professionals who are motivated, culturally aligned with U.S. markets, and available at 40–60% below U.S. rates. The talent pool exists. The curation infrastructure didn't — until now.
South Gen isn't a staffing agency. We're a hybrid: part GTM consultancy, part elite talent network, part fractional sales management. One engagement. Three value layers.
A 90-day go-to-market playbook built for your brand: channel selection (Faire, Amazon, direct retail, foodservice), territory mapping, KPI targets, and rep brief.
3–5 pre-vetted LATAM rep candidates — screened across English fluency, CPG knowledge, CRM experience, and sales track record. You choose, you pay them directly.
Weekly KPI reviews, rep coaching, CRM hygiene audits, and performance optimization. We act as your fractional Head of Sales — without the headcount cost.
You pay your rep directly via Wise or Payoneer. South Gen never touches contractor payments — no liability, no compliance headaches.
No employment contracts. No LATAM labor law exposure. The rep is your independent contractor — South Gen manages the relationship, not the employment.
You see every invoice, every payment, every KPI. South Gen's value is in strategy and management — not in marking up a paycheck.
Four phases. Thirty days from kickoff to your first qualified rep in the field.
A 60-minute deep-dive into your brand, channels, competition, and sales history. We deliver your custom 90-day GTM playbook within 72 hours — channel priorities, territory map, rep brief, and 30/60/90 KPI targets.
We source 3–5 pre-screened LATAM rep candidates matched to your category, territory, and brand personality. Each candidate passes our 3-round vetting: async video review, culture-fit interview, live sales roleplay.
You meet your top candidates, select your rep, and negotiate terms directly. We handle onboarding to your CRM, pitch deck alignment, territory assignment, and the first 30-day performance plan.
Weekly KPI reviews, rep coaching calls, CRM hygiene audits, and performance optimization. Monthly reports delivered to your inbox. We're your fractional Head of Sales for as long as you need us.
We accept exactly 5 clients at a time. If you're reading this, a spot may still be open.
Compare: South Gen vs. U.S. Sales Rep
A full-time U.S. rep costs $80K–$110K/year. South Gen's full first-year cost — Activation + 12 months of Retainer — is $26,500. That's a $50K–$85K saving while maintaining professional sales management.
We're currently accepting Design Partner applications for our founding cohort. Five spots. Select brands. Significant savings off standard rates in exchange for your feedback and a case study.